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What Companies NEED To Understand About Gen Z To Be Successful with Steven Robertson

Gen Z: A New Era—Simultaneously Reshaping the Workforce and Marketplace
  
There’s a new chief dominating the workplace demographics, and this new chief goes by the name “Gen Z”! 
 
 In case you haven’t noticed, this new generation of workers is just built different. 
 
 What that means for the workforce is that we, as leaders, can no longer do things in the ways they have always been done. So what do we do?
 
 This week on “TSWF”, hosts Tim and Brett have the honor of welcoming author and Gen Z expert, Steven Robertson, onto the show. Together they discuss what makes this generation so unique, and the mindset changes that must happen if companies want to thrive and survive in this new era of business and marketplace shifts. 
 
From valuable information about the mindset of this new generation to the necessity of changing leadership styles to accommodate them, this is an episode you won’t want to miss! 
 
Main Takeaways:
  •  Gen Z is not like previous generations—they march to the beat of their own drums!
  •  Gen Z controls the marketplace—they determine what customers buy and what is valued. 
  •  Leaders must understand that Gen Z wants to be built, not just be paid. 
  • Gen Z has the numbers—and the influence—to sway the marketplace. 
Quotes:
  • They’re not just teenagers going through a phase. They’re not gonna snap out of it, and they are already determining how work is and will be done. They’re determining how customers will buy and what they value.” – Steven Robertson, Author of Aliens Among Us: Ten Surprising Truths About Gen Z
  • “Here’s what we have to remember–52% of the world population is under the age of 30.” – Steven Robertson, Author of Aliens Among Us: Ten Surprising Truths About Gen Z
  • “What we have to understand and be able to do and say is, ‘Here is the value I can bring to this conversation’”. – Steven Robertson, Author of Aliens Among Us: Ten Surprising Truths About Gen Z
  • “What we have to do to future-proof ourselves, our businesses and our employees is to know how to upskill people and get them ready for when we, as a business, pivot.” – Steven Robertson, Author of Aliens Among Us: Ten Surprising Truths About Gen Z
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